Case Metsähallitus – Strengthening employer brand by recruitment

Metsähallitus is a state-owned enterprise that produces environmental services for diverse customers ranging from private individuals to major companies. Metsähallitus has three main objectives: sustainable use, management, and protection of state-owned land and water areas. It aims to balance the interests of owners, customers, and stakeholders. The goal is to ensure that nature is enjoyed by all, including future generations, while preserving its value.

“ICT DIRECT quickly found several suitable candidates, which was a pleasant surprise. Although some candidates dropped out of the process to pursue more fitting job opportunities, it was evident that ICT DIRECT had an extensive network and the capability to identify and attract top talent.”

Anna-Leena Ruuth, CIO, Metsähallitus

Finding the right target group with the help of the recruitment partner

Metsähallitus independently initiated recruitment for a development manager specializing in cloud services. However, due to the high demand for this specific talent profile, they decided to collaborate with a recruitment partner. Potential candidates did not consider Metsähallitus a top employer in this field, which posed challenges in their talent acquisition process. To reach the right target group, they sought assistance in finding a suitable recruitment partner.

“Several recruitment partners gave me recommendations, and I reached out to various companies, both familiar and unfamiliar. At the time, I was not familiar with ICT DIRECT. Their operating area and model stood out among several recruitment companies as the most suitable for our situation. As we learned more about the company, we grew confident in their ability to handle the job.” Anna-Leena Ruuth, the CIO of Metsähallitus explains.

ICT DIRECT’s recruitment process stands out for its smooth and uniform approach

Employers typically have a good understanding of their own recruitment process and how to attract candidates. Our experience in conducting thousands of searches offers valuable insights into successful companies and improving employer branding through recruitment. As experts, we have wide-ranging networks that allow us to introduce employers and companies to new target groups they may not have considered before.

“We had a specific skill requirement in mind, but we also needed to connect with suitable candidates who may not be actively seeking opportunities at Metsähallitus or any other organization. Therefore, we engaged a recruitment partner to help us reach the right target audience. The key to the solution was highlighting Metsähallitus’s mission, values, and the importance of the work to potential candidates who we wouldn’t have reached on our own.” Ruuth describes.

Throughout the recruitment process, our consultants strive to establish a connection with candidates and present an accurate and honest employer image of the organization. By partnering with us, employers can ensure that they handle the hiring process with quality and professionalism, which further improves their image. We have extensive experience handling recruitment processes and can help companies attract and retain the best talent in their industry.

“ICT DIRECT quickly found several suitable candidates, which was a pleasant surprise. Although some candidates dropped out of the process to pursue more fitting job opportunities, it was evident that ICT DIRECT had an extensive network and the capability to identify and attract top talent. The recruitment process was successful, and the collaboration with the partner progressed smoothly,” Ruuth sums up.

Choose ICT DIRECT as your growth accelerator. We make sure to resource and recruit the right IT and technology talents for your company’s needs. Let’s talk and find the best solution for you!